Finally, the Peas are back in the same pod.
Over the last two years, you’ve seen various members of the Black Eyed Peas all over the place. Fergie performed her solo album The Dutchess and appeared in movies; Will.i.am got out the vote for President Obama, released a solo album and produced.
But in returning to the fold, all of the Peas — which also include rappers Apl.de.ap and Taboo — began working their music and style in a different way.
The best example is the band’s brand new single, “Boom Boom Pow”, an extremely danceable song that is nowhere near out of place at Ultra Music Festival in Miami, where the band debuted the song on stage Friday.
“‘Boom Boom Pow’ is a part of experiments I’ve been doing,” Will.i.am said in a news conference before their performance. “I wanted to make a song that was basically one whole verse, and in mid-song pull in an whole new beat, inspiring DJs to play the song the full way.”
It was a highlight of the band’s brief but well-received performance at the festival, the centerpiece of the Winter Music Conference — a week-long electronic music celebration that brings together some of the top DJs in the world.
“The DJ is the most important thing in music today,” Will.i.am said. “When we released ‘Boom Boom Pow’, with the straight version, the a capella version and more, we wanted to give DJs the tools to help ‘Boom Boom Pow’ reach all different kinds of areas.”
“The song is based in the kind of clubs where we know it will live,” Fergie added. “People need something that makes them feel good right now.”
“Boom Boom Pow” is the first salvo of the upcoming The E.N.D. The band members say the new album’s sound is more along the lines of electro, a high-energy sound that also pulls them away from the poppier elements of the Peas’ last two LPs.
“The sound kind of reminds me of what hip-hop was like in 1980,” Will.i.am said. “It’s celebrating the kind of sound of what is happening in the world.”